He's Not A Poet

Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, what follows are random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

Showing posts with label Casino Advertising. Show all posts

Sunday, August 21, 2011

Advertising Isn't Rocket Science...

...And you don't even need to be a poet, but really, it's not that hard, is it?
sfoutdoor

What should have been a three word headline with a total of seven letters and we can't even get it right? Outdoor advertising should be pretty simple but, apparently it's more difficult for some than others...