He's Not A Poet

Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, what follows are random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

Sunday, August 21, 2011

Advertising Isn't Rocket Science...

...And you don't even need to be a poet, but really, it's not that hard, is it?
sfoutdoor

What should have been a three word headline with a total of seven letters and we can't even get it right? Outdoor advertising should be pretty simple but, apparently it's more difficult for some than others...