He's Not A Poet

Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, what follows are random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

Saturday, March 10, 2012

Absolutely Brilliant!

Thanks to the Copyranter blog, I was alerted to this wonderfully brilliant St. Patty's Day spot for Guinness. At over two minutes, it's way too long for the American attention span and, as it was produced for the UK market, it derives it's humor from actual creative writing rather than the moronic slapstick most US beer advertisers employ. Enjoy!

Tuesday, March 6, 2012

Overly Alarmist Ad of the Day

On this "Super Tuesday" you gotta love a political action committee that simplifies the issues for us. From the pro-Gingrich Super PAC Winning Our Future we get this very simple takeaway: forget cancer, global warming, nuclear attack, natural disaster, or the Plague...Vote For Newt or Die!