Thanks to the Copyranter blog, I was alerted to this wonderfully brilliant St. Patty's Day spot for Guinness. At over two minutes, it's way too long for the American attention span and, as it was produced for the UK market, it derives it's humor from actual creative writing rather than the moronic slapstick most US beer advertisers employ. Enjoy!
Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely see Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, what follows are random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!
Saturday, March 10, 2012
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