He's Not A Poet

Once, while trying to solicit some business, a Copywriter/Creative Director looked at my portfolio and said, "You're not a poet." While I understood his meaning, I've always tried to emphasize performance over poetry in my work. (Plus, you rarely saw Maya Angelou schlepping Hefty Trash Bags.) Thus, "You're not a poet" became both a badge of honor and a rallying cry. So, what follows are random thoughts on advertising, alarming alliteration, a plethora of punditry, and absolutely no poetry!

Monday, January 30, 2012

And The Incomparably Bad Headline Of The Day Award Goes To...

This!

Sheets is also endorsed by LeBron James, which pretty much screams "class" in advertising. Beyond that, I have no words...

UPDATE: There are also TV spots that are every bit as sheety as the shelter signage. And, no shock here, they were apparently written and produced by LeBron James himself! Don't quit your day job LeBron...

He's Not A Poet

Monday, January 30, 2012

And The Incomparably Bad Headline Of The Day Award Goes To...

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